About Us

A legacy of market experience, built for the investor of today

Built on Experience. Evolving With the Market.

SFR – Super Fine Realtors is a privately held, family-run real estate investment and development company headquartered in Gurugram. Established in 2004, the business has grown from a strong foundation in land investment into a broader platform spanning plots, residential development, office spaces and diversified investments.

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Our Mission

To use experience and insight to bring clarity, enable better decisions and build relationships that go beyond a transaction. We aim to preserve the experience we have built, modernise the way we approach the market and continuously evolve for what comes next.

Our Vision

To build a professionally managed, future-ready real estate and investment company that combines decades of market experience with a modern approach to opportunity, development and long-term value creation.

2k satisfied customers

Our Story

For nearly two decades, SFR’s core focus was strategic land acquisition and long-term land investment across Gurgaon. This gave the business deep, on-ground exposure to the city’s evolving real estate landscape- its infrastructure, growth corridors, buyer behaviour and emerging micro-markets.

As Gurgaon transformed into Gurugram, SFR evolved with it. In recent years, the company has expanded into city plots, premium builder-floor developments, commercial office spaces and a broader investment portfolio.

Today, SFR combines the market understanding built over decades with a more modern, professional and investor-first approach. The objective is not simply to participate in the market, but to bring greater clarity, discipline and long-term thinking to the way opportunities are evaluated.

Our Values

Real Estate Gives You Options. We Help You Find What Actually Makes Sense

Transparency

Clear communication and honest context are essential to better real estate decisions.

Integrity

We believe trust begins with doing what is right, even when it is not the easiest choice.

Trust

We aim to build relationships that extend beyond a single transaction.

Excellence

We continuously raise the standard of how we evaluate, develop and communicate real estate opportunities.

Discipline

We evaluate opportunities with patience, perspective and a long-term investment mindset.

Our team members

Leadership Built on Experience. Strengthened by a New-Generation Outlook.

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Dimpal Guglani

Director

Dhruv Guglani

Head of Operations & Investments

Prem Prakash

Founder & Director

Our faq’s

Frequently asked questions!

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01. What kind of real estate opportunities does SFR work with?

We work across land and plot investments, premium builder-floor residential developments, and commercial/office spaces in Gurugram and its emerging micro-markets. Our focus is on opportunities that make sense in context — not just what's available.

02. Is SFR only for experienced investors, or can first-time buyers work with you too?

Both. Whether you're making your first real estate investment or have been investing for years, our approach is the same: understand your objective first, then help you evaluate whether an opportunity genuinely fits it.

03. What makes SFR different from a typical broker or real estate agent?

Most brokers focus on closing a sale. We focus on whether the opportunity is right for you — even if that means recommending you wait, or look elsewhere. That investor-first approach comes from over 20 years of on-ground experience in the Gurugram market.

04. How does the initial consultation work?

It starts with a conversation, not a pitch. We take the time to understand your goals, timeline, and investment preferences before presenting any opportunity. You can start this by reaching out through our Contact page.

05. Are your land and plot investments RERA-compliant?

Yes, applicable projects are handled in line with RERA regulations and disclosures. We're happy to walk you through the specific compliance details for any opportunity you're considering.

06. Does SFR only work with clients based in Gurugram/Delhi NCR?

While our roots and deepest expertise are in Gurugram, we work with investors across India and NRIs looking to invest in the Gurugram real estate market.

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